YOUR TONE IT UP
STARTER PACK

Get started with Tone It Up! Made for women, by women, these products are designed specifically for you to help you get results and feel amazing. Loved by millions of women, start by trying our community's favorites!

Thanks!

b0338797-ea4d-4a00-8bd4-7b0d07e849cf

Please enter a valid email address.

Please enter a valid phone number.

The Variety Starter Pack

SHOP NOW

The Chocolate Lover’s Starter Pack

SHOP NOW

your starter pack includes....

14 Servings

Plant-Based Protein Powder

With 15g of plant-based protein in every scoop, your Tone It Up protein helps to rev your metabolism, form lean muscle, energize your body, and keep you full all day long!
4-Pack

Protein Cookies

Each cookie delivers 10 right-sized grams of protein to fuel your muscles and keep you satisfied! Delicious and nutritious…they’re the perfect AM/PM pick-me-up or post workout treat!
4-Pack

Protein Bars

Get the perfect 10g of protein for optimal results, on-the-go! Your TIU protein bars were designed so you always have a nutritious snack anytime, anywhere.

WHY TONE IT UP PROTEIN?

CLEAN INGREDIENTS

We are non-GMO, Gluten-free, Dairy-free, and never use sugar alcohols. Your protein is plant-based and all of your snacks are made from the cleanest ingredient profile that you can trust.

FOR WOMEN, BY WOMEN

Protein helps support lean muscle, your metabolism, and healthy hair, skin, and nails. Tone It Up is made just for women!

MOST LOVED, BEST TASTING

The most loved protein powders and bars by women. We're all about taste, and Tone It Up continues to be the top seller at Target nationwide!